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When the name Lewis Hamilton is taken, the first thing that comes to mind for people is roaring F1 engines, being a record-winning machine, and looking dapper on the red carpet. But beneath this speed and glamour lurks his equally adorable four-legged sidekick, Roscoe—there is an equally adored English Bulldog with a fanfare as great as Hamilton’s. Roscoe is such a celebrity that Formula 1’s most hardened journalists are known to put track talk on pause to rave over him.
Over the years, many of us have become acquainted with Roscoe. With his super cool shades and runway-level walks through the paddock, Roscoe is a fan favorite. Furthermore, he pops up every so often on Lewis’ social media. However, behind this polished Instagram life, the pooch has some interesting tales that even the Mercedes Pit Crew may raise their eyebrows at. Let’s take a look behind Roscoe’s bulldog wrinkles and discover some unknown facts.
Roscoe is on a plant-based diet.
Just like his famous dad, Roscoe eats a fully vegan diet. At first, Hamilton wondered if a bulldog would be able to thrive on plant-based foods. But upon consulting specialists, Roscoe made the full transition and surprised everyone. His coat became shinier, and he gained more energy. In fact, even some of his common bulldog issues eased. Who knew kale could look so stylish?
He Has His Own Management Team.
Roscoe is not simply along for the ride on race weekends—he has a sort of athlete-like management system. A select group takes care of his travel plans, vetting photo ops and brand partnerships. He has even done paid promo work, making Roscoe probably the only dog ever to literally earn treats from sponsors.
Roscoe Attends Races With a Special Pass.
Yes, the pass is real. Roscoe has his own paddock ID badge dedicated to him, while the grid is decorated with billion-dollar racing technology. He’s also equipped with tailor-made protection and an escort trained by his crew so that the noise, heat, and chaos do not overwhelm him.
He Suffers From Bulldog-Specific Travel Woes.
Due to their sensitive breathing, bulldogs can have issues while flying. Hamilton invested in travel crates that had features for extra air and pressure support. Roscoe’s packing list? A cozy mattress, toys, and of course—his very own blanket; no trip ever starts without it.
Nicknamed “HR Manager” by Hamilton’s Team.
The engineers and mechanics said Roscoe is the human resources manager in the Mercedes garage. Stressed race weekend? Roscoe napping with his floppy jowls and occasionally acting silly can calm everyone down somehow. It’s morale boosting… with drool included.
Fashion Icon Status Is No Accident.
Those paparazzi-worthy shots of Roscoe wearing sunglasses? Not spontaneous. Lewis has hinted that Roscoe actually enjoys the camera. The team found this out when he calmly stood still while people clicked their cameras during a fashion shoot. He now dresses purposefully for certain occasions as a result. Let’s just say GQ missed a cover star.
He Opened Doors for Hamilton’s Advocacy.
Although Hamilton has always been an environmentalist and a champion of justice, Roscoe has nudged him deeper into animal welfare. Hamilton says Roscoe’s story of being rescued and his varied diet was the inspiration that made him support causes of adopting pets, treating animals ethically, and creating things sustainably. This means that sometimes, the most quiet co-pilot does make the biggest noise.
The agile bulldog Roscoe is Lewis Hamilton’s wellness sidekick, a wellness ambassador, a mental health booster, Dad’s best friend, and a celebrity in his own right. Beneath his sunglasses and casual swag lies a story of comfort, resilience, and unexpected stardom.
The truth behind the Roscoe phenomenon is that he has sped into the hearts of fans not with Lewis-like speed but by trotting steadily while exuding warmth and charm. In the fast-paced environment of Formula 1, such a presence is absolutely invaluable.
